Go-to-market leadership, without the full-time hire
Many growing technology companies reach the point where founder-led sales stops scaling, but a full-time VP of Sales is too early or too expensive. Red Echoes steps in as your fractional go-to-market lead. We build the plan, the process, and the pipeline, and help you hire the team that will run it.
Go-to-market strategy
Ideal customer profile, positioning, and pricing grounded in who actually buys and why.
Sales process and pipeline
A repeatable sales motion, clean CRM data, and a forecast your leadership team can trust.
Messaging and outreach
Clear messaging and outbound programs that start real conversations with the right buyers.
Team building
Hiring profiles, interviews, and onboarding for your first sales hires, so the motion outlasts the engagement.
How a fractional engagement works
We start with a short assessment of your market, pipeline, and current sales motion. From there we agree on scope and cadence, typically a set number of days each month with clear goals for each quarter. You get senior leadership in the room for planning, key deals, and hiring, at a fraction of the cost of a full-time executive. When the motion is working and the team is in place, we hand it off.
Built in the field, not in a slide deck
Our GTM work comes from running sales for technology companies, including fractional go-to-market work for our partner SmartBOL in logistics software. We pair that operating experience with Red Echoes’ technology advisory background, which matters when you’re selling technical products to technical buyers.
ICP and market sizing
Define who to sell to and how big the opportunity really is.
Positioning and pricing
Sharpen what makes you different and how you package it.
Pipeline generation
Outbound, partnerships, and events that produce qualified meetings.
CRM and sales operations
Systems and reporting that show what is working and what is not.
Deal support
Hands-on help on key opportunities, from discovery to close.
Sales hiring and coaching
Recruit, onboard, and coach the people who will carry the number.